Peder Malmö Lab®







is a avant-garde design
lab working on projects
involving Art Direction
& Visual Design.

24 pm After 5 am 


Beyond hours. Between moments. A brand for the in-between.

24 PM After 5 AM is a brand that lives in the margins of time: beyond routine, inside the interval, between endings and beginnings.
Born for those who move through liminal spaces, for those who seek not the center, but the folds. It’s a visual and conceptual statement refined, radical, nocturnal.

Textural minimalism, sharp cuts, neutral palettes disrupted by unsettling accents.
Every detail is designed to stand out without shouting, to dress minds that prefer whispers over noise.

A post-party, pre-rebirth aesthetic.
It’s fashion, it’s gesture, it’s time you can’t read on a clock.

24 PM After 5 AM is a niche brand intentionally elusive.
You recognize it only if you’re already looking for it.



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