Peder Malmö Lab®








is a avant-garde design
lab working on projects
involving Art Direction
& Visual Design.

24 pm After 5 am 


Beyond hours. Between moments. A brand for the in-between.

24 PM After 5 AM is a brand that lives in the margins of time: beyond routine, inside the interval, between endings and beginnings.
Born for those who move through liminal spaces, for those who seek not the center, but the folds. It’s a visual and conceptual statement — refined, radical, nocturnal.

Textural minimalism, sharp cuts, neutral palettes disrupted by unsettling accents.
Every detail is designed to stand out without shouting, to dress minds that prefer whispers over noise.

A post-party, pre-rebirth aesthetic.
It’s fashion, it’s gesture, it’s time you can’t read on a clock.

24 PM After 5 AM is a niche brand — intentionally elusive.
You recognize it only if you’re already looking for it.