Peder Malmö Lab®







is a avant-garde design
lab working on projects
involving Art Direction
& Visual Design.

[Peder Malmö]
Born in 1978 in Reggio Emilia, Italy

Designer and creative director, he studied at the Università del Progetto, a hub of experimentation and a training ground for leading communication professionals. He specialized in communication practices and graphic design, focusing on advertising, branding, publishing, typography, and packaging.

Over the years, he developed a strong background in visual and sound arts through research and experimentation, drawing influence from the underground and clubbing scenes.
In 2004, he founded N21, a multidisciplinary studio near Urbino, created to develop integrated visual communication projects in collaboration with a network of professional friends.

In 2010, he launched Micro Club, a cross-media project combining web streaming and live events to showcase emerging DJs.
In 2013, he completed a significant phase of professional growth at VTWOB Studio in Carpi, a studio focused on art direction and communication projects for the fashion design industry, where he specialized in art direction, advertising, branding, packaging, print, and web design.

In 2015, together with Luca Pelati, he founded VE30 – Digital Design Studio, based in Reggio Emilia. The studio works across art direction, visual identity, editorial and web design, digital and installation projects, social media, and audio, serving both commercial clients and cultural institutions.
Since 2018, he has been the curator and art director of SAC – Spazio Aperto Centro, an open cultural space in the heart of Reggio Emilia, dedicated to visual culture and experimentation.

Key Roles and Projects

  • Founder and Art Director of VE30 Digital Design Studio
  • Founder and Art Director of N21 Studio
  • Art Direction for Smart Life Festival
  • Art Direction at VTWOB Studio (Carpi)
  • Curator of SAC – Spazio Aperto Centro (Reggio Emilia)
  • Founder of the cross-media project Microclub
  • Founder of association Microlab
  • Visual Designer for Benny Benassi
  • Founder & Designer of Nöma Sunglasses

Institutional Collaborations

  • Carlo Bo University – Urbino
  • Fotografia Europea – Reggio Emilia
  • San Carlo Foundation – Modena
  • Palazzo Magnani Foundation - Reggio Emilia 
  • Chiostri di San Pietro - Reggio Emilia 
  • Colonne 28_BDC - Parma 
  • ATER Foundation – Modena
  • Cave - Exploration of independent publishing
  • Municipality of Reggio Emilia
  • ARCI
  • Acidtanksoundmedium 
  • Fem Future Educationa Modena 
  • Alva Noto - Teatro Storchi Modena 
  • Live In Chiostri - Fondazione Palazzo Magnani 
  • Stoma - Department of Environment - Reggio Emilia
  • Museo della Tarsia - Reggiolo 
  • Culture in Forme - Archivio Regionale  

Organized talks

  • Producing in Emilia. Pioneers of electronic music 
  • This is not the hand. Dal Maffia al Clubbing 
  • Mondo Tehcno 
  • Frequency Rooms - Studi, club e disco tra suono e fotografia 
  • Fare con la musica. Community sonore tra sperimentazione, attivismo e impegno sociale 
  • L’elettronica è donna - L’evoluzione del suono attraverso corpi, identità, e genere
  • Inside the Beat - Space of Electronic Music 



About Us  Ventie30                                                                                                                                                                           ︎︎