Adidas Alexander Wang 

Art Direction & Shooting – Adidas x Alexander Wang S18

Creative direction and photo shoot for the Spring/Summer 2018 collection by Adidas and Alexander Wang.
The campaign merges the raw energy of streetwear with the subversive aesthetic of Wang, capturing a distorted and offbeat vision of sportswear culture.
The visual language plays with inversion, irony, and movement — aligning with the collection’s core themes of disruption and reimagined identity.
Locations, models, and styling were carefully selected to amplify the hybrid spirit of the collaboration.

Photographer: Matteo Nanni 
Art Direction: Peder Malmö