Adidas Alexander Wang 

Art Direction & Shooting – Adidas x Alexander Wang S18

Creative direction and photo shoot for the Spring/Summer 2018 collection by Adidas and Alexander Wang.
The campaign merges the raw energy of streetwear with the subversive aesthetic of Wang, capturing a distorted and offbeat vision of sportswear culture.
The visual language plays with inversion, irony, and movement aligning with the collection’s core themes of disruption and reimagined identity.
Locations, models, and styling were carefully selected to amplify the hybrid spirit of the collaboration.

Photographer: Matteo Nanni 
Art Direction: Peder Malmö