Peder Malmö Lab®








is a avant-garde design
lab working on projects
involving Art Direction
& Visual Design.

Alexander Wang Soccer


On a field where the rules are written between fashion and sport, Alexander Wang’s soccer shoes step in as an aesthetic manifesto. Each shot captures the subtle tension between athletic energy and urban attitude, between performance and style. The art direction amplifies the contrast: raw light, sharp shadows, tactile textures. This isn’t just sport — it’s presence. It’s a statement.