Peder Malmö Lab®








is a avant-garde design
lab working on projects
involving Art Direction
& Visual Design.

CAE Cool Anatomic Encode


Cae Cool Anatomic Encode is a new urban brand blending streetwear aesthetics, graphic experimentation, and digital languages. We designed the visual identity and logo starting from the name — a style statement that connects body, code, and urban culture. The logo, minimal yet distinctive, reflects the brand’s anatomical and modular soul, while the visual system unfolds through signs, typefaces, and patterns that speak to a hybrid, fluid, connected generation.
An identity built to be alive, ever-changing, encoded — and yet, free.