Icon Nike Jordan 1 

Icon Design Workshop is a project that explores and celebrates the iconic nature of the Air Jordan 1, a symbol that transcends the world of basketball, embodying success, determination, and unparalleled cultural influence. This workshop focuses on the design process that transformed a simple sneaker into a global emblem, examining the collaborations with luxury brands and influencers that have amplified its presence. The goal is to explore how visual elements and branding have contributed to making the Air Jordan 1 an icon, and how design can continue to evolve while maintaining its symbolic power. Through a creative and multidisciplinary approach, the project invites reflection on how everyday objects can become an integral part of popular culture and a symbol of status and aspiration.