Jellyfish

Art Direction & Graphic Design
Visual softness. Liquid motion. An identity in suspension.

The visual concept of Jellyfish draws from the hypnotic, fluid nature of medusas: ethereal creatures — fragile yet ancient.
The art direction shaped an aesthetic where transparency, iridescent light, and floating typography merge into a visual language that lives between water and light.

The graphic system is in motion — never still. Generative patterns, liquid colors, and visual elements that seem to breathe underwater.
We crafted an identity that doesn’t assert itself, but dissolves and re-forms — evoking presence without weight, memory without fixation.

Jellyfish is a project where sound, body, and image connect through a sensory and transformative aesthetic.
A design that isn’t just seen — it’s felt.