Supermarket 

Visual Identity and Creative Direction

Supermarket, an innovative format that blends retail and culture, we conceived and developed the entire visual identity — from concept and logo design to the complete graphic system.

Supermarket is not a conventional marketplace, but a curatorial platform where high-end brands from the worlds of plants, design, music, and artistic installations come together. It’s a fluid space, constantly evolving, where product curation interacts with the environment and enhances the visitor experience.

The visual project is rooted in the idea of hybridization and connection: the logo was designed as an open system, capable of adapting and transforming depending on the content, while maintaining strong recognizability. The color palette and graphic language play with contrasts — between natural and artificial, organic and modular — shaping an identity that is at once elegant, contemporary, and accessible.

We created a visual identity that not only represents Supermarket, but amplifies its mission: to be a space where worlds meet, languages cross-pollinate, and experiences multiply.