Supermarket 

Visual Identity and Creative Direction

Supermarket, an innovative format that blends retail and culture, we conceived and developed the entire visual identity from concept and logo design to the complete graphic system.

Supermarket is not a conventional marketplace, but a curatorial platform where high-end brands from the worlds of plants, design, music, and artistic installations come together. It’s a fluid space, constantly evolving, where product curation interacts with the environment and enhances the visitor experience.

The visual project is rooted in the idea of hybridization and connection: the logo was designed as an open system, capable of adapting and transforming depending on the content, while maintaining strong recognizability. The color palette and graphic language play with contrasts between natural and artificial, organic and modular shaping an identity that is at once elegant, contemporary, and accessible.

We created a visual identity that not only represents Supermarket, but amplifies its mission: to be a space where worlds meet, languages cross-pollinate, and experiences multiply.